Diagnostics Expert Donny Seyfer Will Keynote One-Day Chicago Area Education Event in October

San Rafael, Calif. – Donny Seyfer, one of the industry’s leading experts on diagnostics, telematics and new car technology, will present “Defining the Connected Car” during his Chicago area SERVICE-EDU™ keynote presentation Oct. 8 at the Universal Technical Institute (UTI) campus at 2611 Corporate W Dr. in Lisle, Illinois. Originally scheduled as a two-day event, SERVICE-EDU leaders received feedback from technicians who participated in earlier events that they preferred a condensed one-day advanced automotive repair education course.

“Telematics, connected cars and autonomous vehicles are all the new buzzwords that are going to disrupt your business,” explains Seyfer, the co-owner of Seyfer Automotive Inc. in Wheat Ridge, Colorado. “Part of a technician’s preparation for new vehicles entering their bays is knowing what to prepare for.”
Seyfer’s keynote address will help technicians understand new technologies and how to position their repair shop for success in what he describes as a “brave new service world.” He will provide independent repair shops with a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis for connected cars.

With more than 30 years of experience in the automotive service industry, Seyfer is an ASE master mechanic, an ASE-certified service consultant, AMI-accredited automotive manager and the current chairman of the Automotive Service Association (ASA).

The Chicago area SERVICE-EDU program kicks off Saturday, Oct. 8, with registration, breakfast and Seyfer’s keynote address. Education courses are scheduled throughout the day taught by leading industry trainers from Gates, MAHLE and NGK Spark Plugs. Each manufacturer’s learning material is focused on their area of expertise in the following product categories: accessory belt drive systems (ABDS), coolant systems, engine components, filtration, ignition system, thermal, timing belt systems and tools and equipment.

Registration is $49 per person and includes the education courses, along with breakfast and lunch, and opportunities to win raffle prizes.

SERVICE-EDU is sponsored by Gates, MAHLE and NGK Spark Plugs, three premier OE automotive parts manufacturers who supply the aftermarket with tens of thousands of SKUs, representing 21 different types of parts in eight product categories. SERVICE-EDU is a new education program for professional automotive technicians held in partnership with the campuses of Universal Technical Institute (UTI) across the United States.

To register for the Lisle, Illinois education event, visit www.service-edu.com.


SERVICE-EDU is a joint industry education program of Gates, MAHLE and NGK Spark Plugs, created to provide the highest quality professional education for technicians in the automotive service industry. In partnership with the automotive learning expertise at Universal Technical Institute (UTI), the SERVICE-EDU curriculum is designed to provide professional classroom and hands-on education directly from automotive parts manufacturers to service technicians. The program provides technicians with a better understanding of why failures occur, how to diagnose them, and an appreciation for the benefits of utilizing the highest quality, name brand parts for service and repair. The OE-parts manufacturers behind SERVICE-EDU collectively supply the aftermarket with 21 different types of OE quality parts representing eight product categories. SERVICE-EDU is produced by The Marx Group, a team of aftermarket experts that has more than 32 years of experience in developing marketing and other programs for suppliers.

For further PR information, contact:

Gary McCoy
Public Relations Director
The Marx Group